Summary
As firms continue to increase their use of rich media assets across a diverse set of channels, application development and delivery (AD&D) professionals must take a closer look at products like digital asset management (DAM). However, the market is fragmented, and relatively few big-name vendors offer DAM solutions. This report categorizes DAM vendors that best fit the most common use cases, details the market dynamics that AD&D pros should be aware of, and provides recommendations on how to strategize around DAM purchases. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
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