Trends Report

Vendor Landscape: Lead Agencies, 2015

Agencies Evolve To Meet The Needs Of The Modern CMO

November 9th, 2015
With contributors:
Michelle Moorehead , Ryan Trafton , Kara Hartig

Summary

CMOs are struggling to find a lead agency partner to deliver a connected experience to consumers across communication channels. Global creative, boutique creative, and digital agencies are all building capabilities to deliver an integrated omnichannel strategy, but each has capability gaps that prevent them from meeting expectations. CMOs should read this report to gain a deeper understanding of the lead agency contenders so that they can make an informed decision when selecting their next strategic partner.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.