Trends Report

Vendor Landscape: Privacy-Support Providers For Marketers

August 19th, 2016
With contributors:
Srividya Sridharan , Heidi Shey , Christopher McClean , Alexander Spiliotes

Summary

A multitude of vendors — from agencies and identity management vendors to certification providers — provide guidance to firms about customer privacy issues. This report provides an overview of the types of providers best positioned to assist marketing and customer insights (CI) teams as they mature their privacy practices.

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