Summary
The consumer insights (CI) ecosystem used to be simple — comprised mostly of agencies, data brokers, and database providers. But today's marketer relies on a multitude of data providers, partners, and platforms to acquire and activate the right data for her business. This report provides an overview of the services providers that exist in this ecosystem; it attempts to catalog them in a way that is useful to marketers and to advertisers seeking to optimize their use of first-, second-, third-, and zero-party data.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).