Case Study

Veracode: Increasing Customer Engagement Through Community

October 27th, 2020

Summary

How does a software company with more than 2,500 customers move beyond one-to-one customer journey management to scale relevant and meaningful engagement with all customers across the entire customer lifecycle? In this case study, we show how Veracode integrated multiple customer engagement functions with digital engagement capability as part of a “community-first” strategy to improve customer engagement and activate advocates, with a longer-term goal of improved retention and growth opportunities within the customer base.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.