Veracode: Increasing Customer Engagement Through Community

October 27th, 2020

Summary

How does a software company with more than 2,500 customers move beyond one-to-one customer journey management to scale relevant and meaningful engagement with all customers across the entire customer lifecycle? In this case study, we show how Veracode integrated multiple customer engagement functions with digital engagement capability as part of a “community-first” strategy to improve customer engagement and activate advocates, with a longer-term goal of improved retention and growth opportunities within the customer base.

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