Case Study

Veracode: Taming Marketing Project Complexity and Confusion With Agile Project Management

November 30th, 2018
Craig Moore, VP, Principal Analyst
Craig Moore VP, Principal Analyst

Summary

Coordinating project production and execution activities within a marketing organization is complicated at best and chaotic at worst. Marketing leaders must be able to assess their production efficiency to align their capacity and resources to project needs. Veracode applied an agile project management approach to its marketing activities and doubled its marketing output while improving schedule predictability. In this Select Practice, we discuss how Veracode applied an agile project management approach to its marketing activities and doubled its marketing output while improving schedule predictability.

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