Trends Report

Vertical Needs Set The Course For Digital Product Transformations And Strategies

A Vertical-By-Vertical Look At How Product Organizations Are Pivoting To Digital

June 7th, 2017
Nate Fleming, null
Nate Fleming
With contributors:
Pascal Matzke , Annika Gunderson , Sam Bartlett


Digital transformation initiatives are unfolding differently across verticals and organizations based on specific business needs. When organizations undergo digital transformations, they often focus on IT processes, sales, and marketing before product development. However, this report will explain to CIOs and chief technology officers (CTOs) how enterprises from across different verticals are using the product organization as the catalyst for their digital transformations and how that decision is improving their relationships with customers.

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