Role Profile

Role Profile: Vice President/Director Of B2B Marketing Operations

June 15th, 2023
Laura Cross, VP, Principal Analyst
Laura Cross VP, Principal Analyst
With contributors:
Cristina De Martini , Ella Sullivan , Shayna Neuburg

Summary

This Forrester B2B role profile provides a job description and competencies for the vice president/director of B2B marketing operations role, which leads the marketing operations function in a B2B organization. This role is responsible for increasing marketing’s business contribution by operationalizing and optimizing marketing strategy, processes, data, technology, and measurement to enable marketing to be more efficient and effective. This function may be a peer to the CMO’s chief of staff or evolve into the chief of staff role as the organization continues to grow and mature.

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