Best Practice Report

Video: Use Customer Experience Basics To Guide Your Digital Experience Design

Watch This Video To Learn How To Combine CX And DX Expertise To Design Effective Digital Experiences

April 19th, 2019
Andrew Hogan, null
Andrew Hogan
Julie Ask, null
Julie Ask
With contributor:
David Truog

Summary

Don’t leave the design and build of your digital experiences in the hands of your product managers alone. Instead, use a balanced approach that combines business strategy and human-centered design. This report contains a video based on research we’ve conducted to offer customer experience (CX) and digital experience (DX) professionals a roadmap for combining their areas of expertise to deliver digital experiences that solve real customer problems.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.