Trends Report

Virtual Event Experiences Position B2B Marketers For Post-Pandemic Success

October 21st, 2020
With contributors:
Caroline Robertson , Jennifer Zhang

Summary

Running large company-sponsored events for customers, prospects, and partners today can prepare B2B marketers to execute successful hybrid models in the future. Best-in-class practices hone in on goals and target audiences, use content and creativity to deliver differentiated experiences, and invest in event technology capable of supporting both in-person and virtual event goals. Leaders considering events between now and midyear 2021 should plan for rapid change in the technology space and use our event research to inform their approach.

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