Data Overview Report

Vision Vs. Exploration: Digital Business Leaders Are Divided On What Makes An Effective Strategy

May 17th, 2023
Peter Wannemacher, Principal Analyst
Peter Wannemacher Principal Analyst
AV
Ashley Villarreal
With contributors:
David Hoffman , Tiffany Do , Jen Barton

Digital strategy professionals are split on whether it’s more important to have a clear, single vision of the future or to continuously explore new ideas. Both matter, of course, and most companies rightly strive to have both. But the people leading their firms’ digital efforts are divided almost 50/50 on which of these matters more when it comes to developing and implementing a successful digital strategy. This report breaks down how digital strategy professionals differ in their emphasis on vision versus exploration in their digital strategies and the impacts of these two perspectives.

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