Trends Report

Voice Is The Next Frontier in Healthcare, But Usage Has Been Abysmal. Focus On Low-Hanging Experiences First To Increase Adoption

November 27th, 2019

Summary

Voice helps overcome accessibility issues for consumers and provides convenient access to health information and care recommendations at home, but the number of voice skills deployed as well as consumer interest and usage are low. Focus on leading with privacy and use cases that do not require extensive data sharing; initial voice pilots don't need to include protected health information but must still offer trusted and valuable information, guidance, and a great customer experience. US online adults put reminders, notifications, and personalized recommendations at the top of the list when considering how they would use smart speakers for health. HCOs that gain consumer trust by differentiating with privacy and security will see higher adoption and engagement with voice experiences.

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