Trends Report

Voice Of The Customer Vendor Landscape, 2017

Twenty-Nine VoC Vendor Profiles Will Kickstart Your Selection Process

September 5th, 2017
With contributors:
Harley Manning , Faith Adams , Scott Ross


Companies use voice-of-the-customer (VoC) programs to collect and analyze customer feedback, inform customer experience (CX) improvements, and track the results of those improvements. To manage the complex challenges involved with running VoC programs, CX pros can turn to a variety of vendors that support some or all components of their VoC program. Forrester surveyed 29 vendors that offer VoC products and services. Based on the vendors' self-reported data, this report categorizes these vendors and provides an overview of their capabilities as of Q2 2017. This is an update of a report previously published in 2014.

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