Best Practice Report

Web Content Gating: Three Strategies

August 10th, 2020

Summary

A B2B organization’s website can provide valuable data as prospects browse and identify the pieces of content they find interesting. When users visit specific assets or pages, their actions signal a need to initiate a deeper engagement through content gating. In this report, we discuss the different strategies marketers can employ to initiate this engagement and the pros and cons of each.

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