Best Practice Report

Web Conversion Optimization: Enabling Technologies

December 30th, 2022
Renee Irion, Principal Analyst
Renee Irion Principal Analyst
With contributors:
Steven Casey , Jessie Johnson , Malachi Threadgill , Emily Wen , Arianne Burnette

Summary

Best-in-class web conversion optimization (WCO) improves the conversion of unknown website visitors to known customers by enhancing the website to progress targeted visitors through the buying decision process. WCO relies on core technologies within the revenue engine technology stack. Ensuring these technologies work together is key to enabling WCO. This report identifies core technologies that support WCO and integration benefits.

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