Summary
In 2014, IBM launched the Watson Group, its first new business unit in 19 years, to bring Watson to the market as a business technology application. Watson's unique value lies in its ability to take input, learn from that input with human assistance, put the content into context, and make relevant, evidence-based recommendations. Watson is an early entrant in the new category of cognitive engagement tools that will disrupt and transform business technology. This report will help CIOs understand what the Watson Engagement Advisor is, what it is not, and how their firms may potentially leverage it to improve customer engagement.
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