What Banks Can Learn From Retailers' Websites

Over the past decade, eBusiness and channel strategy teams at many large banks have done yeoman's work in upgrading and improving their public websites. They've made great strides in areas like top-level navigation, clear calls to action, and relatively efficient online account-opening processes. But a digital strategist's work is never done. Digital executives and teams should think "outside the bank" by looking at how digital teams in other industries succeed. This report outlines eight digital sales tactics used by leading online retailers and suggests ways that banks can adopt these concepts to improve sales on their public websites, downloadable mobile and tablet apps, and other digital touchpoints.