Trends Report

What Chinese Consumers Expect From Website Experiences

June 3rd, 2013
SJ
Samantha Jaddou
With contributor:

Summary

Chinese websites don't look very much like their Western counterparts. But as the principles of effective site design become more well-known, don't expect Chinese sites to fully adopt Western sensibilities. Why? Because Chinese culture affects consumers' behaviors and perceptions of what is useful, usable, and enjoyable. This report outlines the evolution of Chinese site design and makes recommendations for designing useful, usable, and enjoyable website experiences for Chinese online users.

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