Summary
Forrester segments investors based on two dimensions: investable assets and self-directedness. The combination yields nine discrete investor segments. Among other distinct characteristics, the segments have different media consumption habits. Affluent Delegators, for example, are much more likely than other US adults to read Consumer Reports magazine. By revealing which websites, TV networks, and print publications each segment is disproportionately likely to use, our data helps marketers and eBusiness and channel professionals better understand the segments they seek to win, serve, and retain.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).