Data Overview Report

What Digital Business Leaders Include In Their Strategies — And What They Don’t

May 17th, 2023
Peter Wannemacher, Principal Analyst
Peter Wannemacher Principal Analyst
AV
Ashley Villarreal
With contributors:
David Hoffman , Tiffany Do , Jen Barton

Digital business leaders determine what goes into their company’s digital strategy — and just as importantly, what does not. Data from Forrester’s Digital Business Strategy Survey, 2022, reveals how leaders are prioritizing different types of digital initiatives and what would be in their ideal digital strategy. At most firms, there remains a lot of work to do to shape and clarify digital strategies. This report will help inform digital business and strategy teams as they develop and refine their strategies.

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