What Industry Marketers Need To Know Before Going Global

Global industry marketing strategies promise seamless service regardless of where it's delivered, but local market conditions matter, too, posing a challenge for tech marketers and consulting directors trying to articulate a clear industry strategy. Forrester recently sat down with marketing professionals at PricewaterhouseCoopers (PwC) to learn some common local adjustments PwC makes to its global industry marketing delivery strategy. We learned five foundational elements are necessary to a successful industry strategy and discussed which elements need to be adapted when considering going global — and which elements are sacrosanct.