What Really Counts In Channel Marketing Measurement

The key to building, executing and managing an effective channel marketing strategy is to analyze and report actionable information that drives decisions for channel marketers and their stakeholders. In addition to its own reporting needs, channel marketing must communicate with various stakeholders — including the executive team and sales leaders. From a reporting perspective, each stakeholder group is a distinct audience with its own concerns about the channel business, from partner recruiting and engagement to driving revenue growth through the channel. In this report, we discuss how channel marketing’s performance is most successful when channel marketers work with their channel operations or marketing operations colleagues to reach out to stakeholders in each audience.