Best Practice Report

What Really Counts In Channel Marketing Measurement

July 6th, 2018

Summary

The key to building, executing and managing an effective channel marketing strategy is to analyze and report actionable information that drives decisions for channel marketers and their stakeholders. In addition to its own reporting needs, channel marketing must communicate with various stakeholders — including the executive team and sales leaders. From a reporting perspective, each stakeholder group is a distinct audience with its own concerns about the channel business, from partner recruiting and engagement to driving revenue growth through the channel. In this report, we discuss how channel marketing’s performance is most successful when channel marketers work with their channel operations or marketing operations colleagues to reach out to stakeholders in each audience.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.