The Forrester Briefing Monitor Tool

March 4th, 2024

With contributors:

Pascal Matzke , Luca Lo Scavo , Ellen Lind

Summary

By monitoring the types of activities that take place within briefings, AR professionals can detect issues that they must address in real time and evaluate briefings after they’re complete as part of a briefing improvement mechanism or spokesperson training. This tool enables AR professionals to conduct such monitoring and improvement.

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