Cloud’s flexibility, scalability, and access to hundreds of services make it a necessary path for companies to stay competitive. But confusion over line-by-line billing, runaway cloud costs, and mismanaged spend can shift cloud from an access to innovative services to a treacherous path riddled with thousands or millions in wasted spend. Enter FinOps. This financial management discipline can help companies take control of cloud costs fast. The current economic recession has pushed FinOps practices and their associated tooling to the forefront for technology executives. Future-thinking tech executives must be ready to provide this important capability for their cloud organization.