Summary
Young women in Europe still spend more time watching TV than they do going online. But the time they spend online is growing, fuelled by both communication tools and platforms and rich media content, such as online video, which now accounts for nearly 2 hours per week. Three-quarters of young European online women now use instant messaging, while communicating via social networking sites has also grown, with 20% of young online women visiting these sites daily. Young women are also consuming more rich media content online than before: Half now watch video clips, while a critical mass of them access music online.
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