Summary
Mobile apps are central to people’s relationships with money and the brands that help them manage it. But which emerging products, services, and features will be must-haves and which will differentiate bank brands in the eyes of customers and prospects? Forrester’s research uncovers the areas of innovation and improvement that matter most to bank customers — and which should matter most to banks as well. This report identifies next-generation mobile banking offerings and helps leaders prioritize the ones that will strengthen their customers’ banking experiences and their own business outcomes.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).