Mobile apps are central to people’s relationships with money and the brands that help them manage it. But which emerging products, services, and features will be must-haves and which will differentiate bank brands in the eyes of customers and prospects? Forrester’s research uncovers the areas of innovation and improvement that matter most to bank customers — and which should matter most to banks as well. This report identifies next-generation mobile banking offerings and helps leaders prioritize the ones that will strengthen their customers’ banking experiences and their own business outcomes.