Summary
Today’s banking customers do more, want more, and expect more on their mobile apps. Meanwhile, banks have an ever-growing list of possible features to add to their apps. It is the difficult but mission-critical job of digital leaders to identify the features that will become must-have — the ones that will enable increased engagement and growth. Our new research predicts which mobile banking services will soon be table stakes. This report gives digital leaders an overview of what customers will want and come to expect on mobile apps in the coming years.
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