Trends Report

When To Stop Improving And Start Innovating

December 26th, 2017
With contributors:
Christopher Mines , Bill Seguin , Amy Homan , Shayna Neuburg


Modern application delivery and DevOps practices help application development and delivery (AD&D) pros to continuously fine-tune their applications in response to evolving customer needs, but every software product reaches a point at which further improvement is impossible. This report helps inform when and how to shift from incremental improvement to discontinuous innovation. It's risky — but less risky than being eclipsed by competitors. Discontinuous innovation frees resources to create new product and application categories to win, serve, and retain customers. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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