Data Overview Report

Where CX Leaders In Manufacturing Plan To Spend

Investment Is Balanced Across Categories And On The Upswing Overall

January 19th, 2024
Lisa Nakano, null
Lisa Nakano
With contributors:
Rick Parrish , Maria Alexandrou , Shayna Neuburg

Customer experience (CX) leaders in the manufacturing industry are undeterred by current economic uncertainty. This report reveals how they try to balance spend among programs, personnel, data, and tech while also increasing spend in particular budget categories, with a focus on technology and outside services.

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