Trends Report

Why Banks Should Spend More On Notifications

March 25th, 2020

Summary

There are few things as critical to financial firms as notifications — and few industries where notifications are more critical. Use of alerts is one of the three strongest drivers of mobile banking engagement. Many banks fall short when it comes to alerts enrollment and management — and even more disappoint when it comes to designing alerts themselves and the guidance they offer to customers. Two factors will decide whether your bank’s alerts efforts are successful: Your data strategy and the design choices you make for your notifications. Leading firms like Bank of America, Capital One, and Starbucks offer best practices for banks striving to improve their customers’ alerts experiences.

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