Best Practice Report

Why Bother Being Bold?

Use Boldness As A Strategy To Shift Momentum Or Change Direction

August 10th, 2023
Shar VanBoskirk, VP, Principal Analyst
Shar VanBoskirk VP, Principal Analyst
With contributors:
Rick Parrish , Ananya Suresh , Shayna Neuburg

Summary

Be bold in your strategy as a way to shift momentum or change direction when what you are doing no longer works or the market demands a different approach — like now. But that shouldn’t excuse turning into a shock jock. Use boldness as a strategic lever by acting counterintuitively based on your current context and appetite for risk. Read this report to gauge the willingness, capability, and availability you need in order to apply boldness successfully.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.