Summary
B2B sales leaders face myriad obstacles when executing on their stated strategic goals, and Forrester’s B2B Sales Survey, 2024, reveals that the top challenges lie within their own management scope, rather than among aligned functions they can’t control. This is a snapshot of Forrester’s data on how chief sales officers must uplevel around the top barriers — seller/manager skills and knowledge — with stronger competency-based sales talent lifecycle management and fully vet their revenue enablement and orchestration technologies to support modern, buyer-centric sales process and methodology standards.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($395).