Summary
Forrester's CX Index benchmarks how effectively more than 900 brands across 18 industries in eight countries deliver experiences that strengthen loyalty. While the data shows plenty of room for improvement — in the US, for example, 84% of brands got "OK" scores or worse from their customers — financial services firms consistently top the scoreboards. This report examines how financial services firms perform in the CX Index and highlights some best practices that customer experience (CX) pros in firms across industries can use to improve their own CX.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).