Forrester's CX Index benchmarks how effectively more than 900 brands across 18 industries in eight countries deliver experiences that strengthen loyalty. While the data shows plenty of room for improvement — in the US, for example, 84% of brands got "OK" scores or worse from their customers — financial services firms consistently top the scoreboards. This report examines how financial services firms perform in the CX Index and highlights some best practices that customer experience (CX) pros in firms across industries can use to improve their own CX.