Why Green Travelers Warrant Recognition

Travelers are concerned about the environment — and if they're concerned, you need to act. Fifty-six percent of US online travelers are concerned about global warming, and 18% feel that travel is bad for the environment. Green travelers — travelers interested in buying carbon offsets for future travel — represent 13% of US online travelers. Compared with travelers who aren't interested in buying offsets, green travelers are more prosperous, more likely to research and purchase travel online, and spend more on leisure trips. Travel product professionals must be open to ideas from other countries on how to be environmentally sensitive, use digital media to sell carbon offsets, and offer green travelers a wider variety of payment options to buy offsets.