Summary
Online singles who have viewed, posted, or replied to an online personal in the past 12 months represent an attractive audience to marketers. While only 22% of online singles fit this category overall, technology optimism and action define this group. More than half of online daters have paid for a subscription to a dating site, and 65% are active in recommending products to others. Because online daters are active online and trying to make improvements, we believe they are an attractive target for marketers in financial services, job search, and health clubs.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).