Summary
Most strategists realize that mobile is hot, but they're perhaps less sure whether this is hot air or the white heat of progress. The high-profile arrival of Apple and Google in the mobile market has focused both consumer and corporate attention on mobile. This time, due to a unique combination of factors that have not occurred previously, the mobile day has truly dawned. As a result, firms must reassess their mobile strategies now and decide upon when — not if — they should launch new mobile products and services. Failure to pick the right approach now will lead to others seizing control of the new landscape that extends to every minute of consumers' lives, 24x7.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).