Summary
How well do companies leverage their knowledge of customers? Our Q2 2014 Intelligent Enterprise Self-Assessment Scorecard, administered to customer insights (CI) pros and marketing leaders from 77 companies, demonstrates that when it comes to customer intelligence, there is an urgent need to address deficiencies in culture, technology, people, data, analytics and measurement, and process. CI leaders and the firms they serve can use this report to benchmark their current maturity against peers and use the results of their own assessment to prepare for the changes needed to become an intelligent enterprise.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).