Best Practice Report

Winning With AI In B2B Go-To-Market Strategies

The Role Of AI In B2B Go-To-Market Functions And Top Use Cases

July 31st, 2024
Katie Linford, Principal Analyst
Katie Linford Principal Analyst
With contributors:
Beth Caplow , Lisa Gately , Seth Marrs , Kathleen Pierce , Tony Plec , Laura Ramos , Hannibal Scipio , Brittany Viola , Frank Harris

Summary

AI and generative AI (genAI) are powerful tools that can revolutionize go-to-market functions. Companies that use them successfully do so with a spirit of exploration and education, and an aim to win, rather than a fear of missing out. This report guides go-to-market teams on different AI capabilities, the role AI plays in B2B go-to-market functions, and the top use cases to take advantage of this technology.

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