Summary
To reach more than 1.5 billion football (or soccer) fans worldwide, the Fédération Internationale de Football Association (FIFA) partnered with Yahoo! to connect fans to the 2006 World Cup in Germany through coordinated Web, mobile Web, and SMS offerings. The mobile Web offering was a huge part of the success, generating 73 million hits and billions of dollars in revenue for FIFA, Yahoo!, and their partners. The World Cup mobile site was successful because the design team focused on key user tasks, tested frequently on a variety of mobile devices and browsers, actively advertised the site's simple URL, and integrated the mobile Web into a rich set of cross-channel offerings.
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