Trends Report

You Are Here: Location Analytics And The Rebirth Of Customer Experience

February 11th, 2014
TC
Tony Costa
With contributors:
John Dalton , Adam Silverman , Danny Silk , Corey Stearns

Summary

As the digitization of people, places, and experiences brings the online and offline realms together, companies are waking up to the fact that they know much more about their customers online than they do offline. To close this gap, companies are turning to the emerging field of location analytics. Location analytics brings the power of web analytics to the analog world, enabling firms to continuously capture location data on customers in physical venues at an unprecedented scale and focus. In this report, we examine how location analytics will transform the customer experience (CX) discipline.

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