Summary
Digital experience delivery vendors have generally fallen short in their use of predictive analytics to contextualize digital customer experiences. Many of these vendors offer simple, rules-based recommendations, segmentation, and targeting that are usually limited to a single customer touchpoint. Historically, application development and delivery (AD&D) pros responsible for delivering their firms' digital customer experience have thought that this is as good as it gets. But today, a host of new predictive analytics tools are poised to enable AD&D professionals to become clairvoyant architects of their customer's success.
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