Vision Report

Your Digital Strategy Needs A Shared Direction, Not A Set Destination

Digital Leaders Own More Than Just Websites And Apps; They Create Strategies That Make Or Break Their Companies

August 9th, 2022
With contributors:
David Hoffman , Dan Bieler , Zachary Stone , Julie Ask , Sam Somashekar , Ashley Villarreal


For years, customer-facing digital efforts have mostly focused on websites, apps, and newer touchpoints like wearables and connected devices. Going forward, digital leaders and their teams will not just influence a company’s strategy; they will define a company’s value proposition and shape its revenue streams, positioning, business model, and product innovation. So how does a digital leader construct a successful strategy that propels the company forward? This report outlines why digital strategies need a shared direction and specific guiding principles to drive growth. It also describes the components that digital leaders will need to build digital successful strategies.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.