Trends Report

Your Go-To Portfolio Of B2B And B2B2C Insights And Analytics Methods

Compete And Thrive With A Full Suite Of Analytical Techniques

May 3rd, 2019
Allison Snow, null
Allison Snow
With contributors:


B2B and B2B2C firms have varying levels of sophistication and investment in analytics — and employ analytics for a variety of use cases. Firms that have concentrated analytics power (talent, process, and tech) in growth over efficiency initiatives — or vice versa — need to rebalance for a broader set of outcomes, including customer and consumer insights, revenue growth, cost control, and operational efficiency. This report will help customer insights (CI) pros uncover ways to use a broader portfolio of analytics methods for growth and efficiency goals.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.