Trends Report

Your Organization's Predictive Marketing Analytics Transformation

Examine Your Goals For A Well-Managed Consideration And Purchase Journey

December 27th, 2017
AS
Allison Snow
With contributors:
Caroline Robertson , Alexander Bullock , Kara Hartig

Summary

In Q2 2017, we published The Forrester Wave™: Predictive Marketing Analytics For B2B Marketers. That report revealed and evaluated 11 important vendors in the predictive marketing space. We learned that while predictive marketing analytics is an emerging market, at risk for uncertainty and change, customers are very pleased with both current results and partners. This report explores the uncertainties and issues that still linger in this market and shows B2B marketers how to be intelligent business buyers and users of predictive marketing analytics.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.