Summary
In Q2 2017, we published The Forrester Wave™: Predictive Marketing Analytics For B2B Marketers. That report revealed and evaluated 11 important vendors in the predictive marketing space. We learned that while predictive marketing analytics is an emerging market, at risk for uncertainty and change, customers are very pleased with both current results and partners. This report explores the uncertainties and issues that still linger in this market and shows B2B marketers how to be intelligent business buyers and users of predictive marketing analytics.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).