Trends Report

You've Got Options When It Comes To Social Listening

Find Social Listening Capabilities Across Diverse Technologies

March 30th, 2017
EL
Erna Alfred Liousas
SN
Samantha Ngo
With contributors:
Brigitte Majewski , Wei-ming Egelman , Christine Turley

Summary

In "The Forrester Wave™: Enterprise Social Listening Platforms, Q1 2016," we covered the top 12 social listening providers. But social listening capabilities — using social media conversations to understand consumer opinions and uncover insights for business improvement — exist in a myriad of vendors and technologies beyond those covered in the Wave evaluation. Whether it's cost, complexity, or brand-specific goals that deter marketers from enterprise players, this report provides a host of alternatives for those considering social listening.

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