CX Summit
North America

CX, B2C Marketing, & Digital Business Leaders

June 23–26, 2025  |  Nashville & Digital

Jon Cook

CEO, VML

Jon serves as global CEO of VML, an agency he’s been an integral part of for nearly 30 years. In January 2024, VMLY&R and Wunderman Thompson united as VML, a global network of 28,000 marketing professionals across more than 60 markets. VML is Jon is a member of the WPP Executive Committee.

VML is proud to serve some of the world’s most recognized and respected brands, including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy’s. Principal office locations include Detroit, Kansas City, London, New York City, São Paulo, Shanghai, Singapore, and Sydney.

In 2025 under Jon’s leadership, VML was recognized as an Ad Age A-List Standout Agency and rose to No. 2 in WARC’s Creative 100 ranking. Additionally, VML was named a Leader in the Forrester Wave for Marketing Creative and Content Services and No. 2 in The Drum World Creative Rankings. Jon was shortlisted for Agency Leader of the Year by Campaign US.

Forrester named VML a Strong Performer in Customer Experience Strategy Consulting Services, and VML was part of WPP’s recognition as a Leader in Commerce Services and a Strong Performer in Adobe Services. Gartner designated VML a Visionary in the Magic Quadrant for Digital Experience Services. The agency has been recognized by key industry partners Acquia, Adobe, and Braze.

Jon graduated from the University of Missouri in 1993 with a bachelor’s degree in journalism. He is a graduate of the FBI Citizens Academy. Jon relishes spending time with his wife, Lisa, and their three young adult daughters. The family especially enjoys hiking together.

CX Summit North America · June 23 – 26, 2025 · Nashville & Digital

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