Global Vice President of Digital Transformation, The Coca-Cola Company

Samir Bhutada is the Global Vice President of Digital Transformation at The Coca-Cola Company. For almost two decades, he has worked at the intersection of culture and technology to successfully drive marketing transformation for some of Coca-Cola’s biggest brands. Samir has held leadership positions across Asia, Africa, North America, and Europe, and currently leads StudioX, a first of its kind digital ecosystem that powers marketing through integrated technology and data solutions across 200 markets. An entrepreneurial mindset and builder’s approach has enabled Samir to deliver innovative marketing breakthroughs throughout his career. In addition to the design of new business models, Samir has launched multi-billion-dollar brand propositions, developed award-winning product and packaging solutions, and introduced pioneering AI platforms to Coca-Cola’s marketing ecosystem. Samir continues to develop his knowledge and expertise in marketing through speaking and thought leadership, and is an advisor to startups. He has an MBA and holds degrees in mechanical engineering and marketing. He studied at Northwestern University’s Kellogg School of Management, Xavier School of Management, XLRI (India), and Pune University (India).