VP, Marketing Performance Management Solutions, Planful

With a passion for marketing, Scott has devoted his 30-year professional career to perfecting the craft. Formally as CMO and co-founder of Plannuh, Scott was committed to improving the marketing profession by creating a software platform to help marketers optimize their strategies, plans, and budgets. Scott has held marketing leadership positions with seven companies, five resulting in successful exits, including most recently Plannuh by Planful, and has managed hundreds of marketing professionals. In addition to his professional experience, Scott holds BBA and MBA degrees with concentrations in marketing and was an adjunct professor for 4 years at the University of Massachusetts. Additionally, Scott is the co-author of the book The Next CMO.