Awards
B2B Return On Integration Honors
The 2023 B2B Return on Integration Honors showcase organizations that have achieved strong sales, marketing and/or product alignment, and as a result have improved company performance. Only a handful of organizations achieve this honor each year.
Congratulations to our 2023 Return on Integration Honors award winners.
B2B Programs Of The Year
Forrester is delighted to announce the winners for the highly anticipated B2B Program Of The Year (POY) Awards. Programs of the Year awards recognize outstanding achievements in a particular area in sales, marketing and product functions based on the successful implementation of research, frameworks, and best practices to improve functional performance.
Congratulations to our 2023 Programs of the Year award winners.
ForrWomen Leadership
ForrWomen Leadership
Join us as we focus on how to help advance women leaders in your organization, break down barriers, and overcome challenges. Learn from your peers on advancement strategies for women leaders and participate in a conversation about how to develop meaningful relationships with women leaders in the B2B industry. All are welcome to join!
Detailed Agenda
1:00 pm – Welcome Remarks
Join Forrester Vice President, Research Director Maria Chien as she welcomes you to B2B Summit NA’s ForrWomen Leadership Forum.
1:15 pm – Lunch
2:30 pm – Forrester Speaker
Learn key trends and data points on advancing and establishing yourself in the workforce from VP, Principal Analyst Katy Tynan
3:00 pm – Guest Speaker – Cheryl Cook, SVP Global Channel, Dell
Guest speaker Cheryl Cook, SVP Global Channel, Dell will provide key insight on her personal and professional experiences as a Women leader in B2B Channels and Partner Ecosystems
3:30 pm – Networking Break & Meet Your Mentor
3:45 pm – Forrester Fireside Chat
Interactive Fireside Chat moderated by Maria Chien. Attendees will hear directly from their peers regarding their challenges and best practices in the marketing and sales arena. Participants: Cheryl Cook and Andrea Brody
4:15 pm – Facilitated Networking – Analyst Moderated Round Tables
Come together with your peers and Forrester analysts for focused, facilitated discussions on key issues and topics for women leaders.
4:45 pm – Meet Your Mentor
5:15 pm – Final Remarks
5:30 pm – Forum Concludes
Executive Leadership Exchange
For Qualified Executives Only
The Executive Leadership Exchange (ELE) is an invitation-only program for up to 100 qualified C-Level marketing and sales executives. The program will expand on the Forrester thought leadership presented at the conference and create a private senior executive network supporting leaders’ priorities. Facilitated networking sessions will be offered that target best practices aligned to executive priorities.
This program is offered by invitation/application only. Invitations will be extended closer to the event date. To be approved to attend, applicants must be C-Level and not report into any higher marketing, sales or product executive in their organization. Please contact events@forrester.com with any questions.
Exclusive Agenda
Recommended Executive Agenda
Take Forrester’s guidance on which sessions to attend as a marketing or sales leader for the entire conference.
Private Executive Session
Attend private sessions featuring exclusive-panels and presentations from Forrester analysts.
See below for an overview.
Analyst Access
Priority Analyst 1:1 Booking
Receive priority booking for 1:1 networking and guidance meetings with our best-in-class analysts & experts.
Exclusive Analyst Networking Sessions and Receptions
Identify challenges and solve problems in small group collaborations with Forrester Experts, and enjoy premium reception and dining experiences with peers.
Networking
Private Executive Discussions
Facilitated by Forrester team members who specialize in leading C-level networking discussions pointed at meaningful outcomes.
Private ELE Networking Lounge
Connect with your peers during the conference at the exclusive sessions and in a private networking lounge on-site.
Detailed Agenda
Bold Starts, June 4
5:00 pm – Meet Your Peers
As Summit 2023 kicks off, we invite you to join the Forrester team and your fellow ELE delegates for a welcome drink.
Nick Buck and Matt Selheimer from Forrester’s B2B Marketing Executive service will provide some opening remarks and a preview of the content and sessions you can look forward to at Summit.
Monday, June 5
12:55 pm – Executive Lunch
Connect with other members of the Executive Leadership Exchange at this private lunch.
Dara Treseder, CMO, Autodesk, will provide a preview of her keynote address and answer your questions.
6:00-7:00 pm – Exclusive Private ELE Dinner
Please join us on Monday evening for an exclusive dinner for the Executive Leadership Exchange.
Tuesday, June 6
11:40 am – Exclusive Facilitated Q&A with Award Winners
Some of our Summit 2023 award winners will tell their stories of success. ELE attendees will have the opportunity to ask questions and discuss key aspects of their journeys.
Speakers:
Patty Foley-Reid, Campaign Program Leader, IBM
Cindy Matos, VP of Transformation and Governance, IBM
Morgan Momcilovich, Manager, Revenue Enablement, Sprout Social
Peter Zink, Director, Sales Enablement, Sprout Social
Nick Buck, VP, Principal Analyst, Forrester
3:55 pm – Exclusive Facilitated ELE Birds of a Feather Small Group Discussions & Peer Networking
Come together with your fellow executives for focused, facilitated discussions on specific initiatives you are working on.
Topics will be determined based on your requests, and Forrester analysts and executive partners will be on hand to provide expert perspectives.
7:00 pm – B2B Summit Pre-Show Happy Hour
Exclusive VIP area for Guest Performance
Wednesday, June 7
10:10 am – Exclusive ELE Q&A
As Summit 2023 reaches its final day, invite your teams to join you in the ELE lounge.
Forrester analysts and executive partners will be available to discuss what you have heard and answer any questions you might have.
12:00 pm – Exclusive ELE Team Based Lunch
As Summit 2023 draws to a close, enjoy lunch with your team.
Forrester teams will be available to chat with you about how we can help you implement what you have learned at Summit.
Analyst Relations Exchange
For Qualified Attendees
The Analyst Relations (AR) Exchange at B2B North America welcomes AR leaders to join Forrester Executives in exploration of Forrester’s evolved value proposition, product portfolio and research methodologies benefitting B2B organizations. Melissa Parrish, VP, Group Research Director, Forrester, Chris Andrews, VP Product Management, and Danielle Jessee, Manager of Evaluative Research will share the latest on Forrester’s journey to increased value, expertise and insight for high-tech and service provider clients followed by a reception with Forrester executives and analysts.
The AR Forum is for qualified AR leaders only. To be approved to attend, applicants must have an Analyst Relations title or be the verified AR leader with another title. Attendees who meet these qualifications will be invited to join the AR experience. This event is offered in-person only.
Agenda
Tuesday, June 6
This event is offered in-person only.
3:30 pm CDT | Coffee & Networking
Find your seat, grab a coffee and mingle with your fellow AR colleagues prior to the content agenda.
3:45 pm CDT | Welcome and Kick Off
Chris Andrews, VP Product Management, Forrester
3:55 pm CDT | Forrester Research Strategy For High Tech & Service Provider Companies
Melissa Parrish, VP, Group Research Director, Forrester
4:15 pm CDT | Forrester’s Research Methodology And Insights For High-Tech & Service Providers
Danielle Jessee, Manager of Evaluative Research, Forrester
4:45 pm CDT | Q&A With Forrester Executives
5:00 pm – 5:30 pm CDT | Private Reception With Forrester Analysts
Enjoy light refreshments and connect with peers and Forrester executives and analysts during this private reception.
Bring Your Team
Forrester Forums and Summits offer comprehensive access to the latest insight from Forrester experts, industry peer case studies, and leading-edge high-tech and service providers. Every Forrester event is optimized for team attendance – specifically designed to help groups of colleagues from the same organization get broad and deep exposure to the actions, models and tools that will help you collectively move your business’ priorities forward with confidence and clarity.
Team Program
Pricing and experiential incentive for teams of 10 paid attendees from the same enterprise.
- Preferred Access Seating in Keynote Room: premier seating reserved for VIP attendees.
- Access to Team Lounge: an exclusive space for Team attendees to use for huddles or down-time during the event. The lounge will be equipped with refreshments, comfortable seating, charging stations and more.
- Preferred Access Badge: unique name badge identifier to signify premier-level status.
Super Team
Pricing and experiential incentive for teams of 25+ paid attendees from the same enterprise.
- Pre-Event Agenda Planning & Participation Concierge Service: meet with a Forrester Events program manager prior to the event for agenda review and planning guidance and have a dedicated on-site contact for in-person team support.
- Team Meeting With Analyst: unique opportunity for up to 10 of your team to meet with an analyst and receive expert guidance on specific challenges.
- Priority Seating in Keynote Room: premier seating reserved for VIP attendees.
- Access to Team Lounge: an exclusive space for a VIP attendees to use at their leisure.
- Private Team Space: private space for your team to get together and collaborate onsite for the duration of the main event days.
Forrester Certification
Grounded in research-based best practices, Forrester’s Certification courses provide hands-on exercises and practical tools, building the capabilities of individuals and teams. Join an interactive session as a sample experience of Accelerating B2B Marketing or Mastering Portfolio Marketing courses. Learn more about Forrester’s Certification programs for B2B marketers here.
Detailed Agenda
Sunday, June 4
2:35pm – 3:50pm | Forrester Certification Workshop: Optimize The Revenue Process For Growth
In today’s market, most B2B buying decisions are made by buying groups rather than individuals, so the transition to a demand management process focused on opportunities and their associated buying groups (instead of individual leads) is crucial for improving marketing and sales performance. In this hands-on workshop, you’ll learn how organizations can use Forrester’s B2B Revenue Waterfall to plan and manage revenue opportunities, complete your own readiness questionnaire to make the transition to converting these opportunities through buying groups, and work in small group discussions to brainstorm post-assessment actions that you can take back into your organization. This session is a sample of content from Forrester’s Accelerating B2B Marketing Certification course.
Speakers:
Terry Flaherty, VP, Principal Analyst, Forrester
Patrick Hayes, Product Manager, Certification, Forrester
4:00pm – 5:15pm | Forrester Certification Workshop: Plan For Audience-Centricity
To move from product- to audience-centricity, you must design a go-to-market architecture that aligns the offering portfolio to buyer audience segments. In this hands-on workshop, you’ll learn why a buyer audience framework is foundational for an audience-based go-to-market architecture, start to build some components for your own buyer audience framework, and use small group discussions to work through any pain point you might be experiencing as you consider an audience-centric approach. This session is a sample of content from Forrester’s Accelerating B2B Marketing and Mastering Portfolio Marketing Certification courses.
Speakers:
Barbara Winters, VP, Principal Analyst, Forrester
Patrick Hayes, Product Manager, Certification, Forrester
Monday, June 5
8:00am – 9:15am | Forrester Certification Workshop: Optimize The Revenue Process For Growth
In today’s market, most B2B buying decisions are made by buying groups rather than individuals, so the transition to a demand management process focused on opportunities and their associated buying groups (instead of individual leads) is crucial for improving marketing and sales performance. In this hands-on workshop, you’ll learn how organizations can use Forrester’s B2B Revenue Waterfall to plan and manage revenue opportunities, complete your own readiness questionnaire to make the transition to converting these opportunities through buying groups, and work in small group discussions to brainstorm post-assessment actions that you can take back into your organization. This session is a sample of content from Forrester’s Accelerating B2B Marketing Certification course.
Speakers:
Terry Flaherty, VP, Principal Analyst, Forrester
Patrick Hayes, Product Manager, Certification, Forrester
Tuesday, June 6
3:55pm – 5:10pm | Forrester Certification Workshop: Plan For Audience-Centricity
To move from product- to audience-centricity, you must design a go-to-market architecture that aligns the offering portfolio to buyer audience segments. In this hands-on workshop, you’ll learn why a buyer audience framework is foundational for an audience-based go-to-market architecture, start to build some components for your own buyer audience framework, and use small group discussions to work through any pain point you might be experiencing as you consider an audience-centric approach. This session is a sample of content from Forrester’s Accelerating B2B Marketing and Mastering Portfolio Marketing Certification courses.
Speakers:
Barbara Winters, VP, Principal Analyst, Forrester
Patrick Hayes, Product Manager, Certification, Forrester