B2B Summit
North America

June 5 – 7, 2023  |  Austin & Digital

Tracy-Ann Palmer

Vice President of Global Channel Sales Programs & Channel Compliance , VMware Inc.

Tracy-Ann Palmer is Vice President of Global Channel Sales Programs & Channel Compliance at VMware. In this role she leads worldwide partner programs, investments, compliance, partner experience and practice development. Seasoned, well-rounded channel leader with 25+ years of global transformation experience and deep expertise across all areas of the business. Catalyst for change; savvy, courageous leader unafraid to tackle difficult challenges. Optimistic in the face of uncertainty, able to skillfully navigate through ambiguity and stay ahead of the market. Fosters bold resilient leaders through passionate, empathetic mentorship. With an innovative mindset, develops winning cultures and empowers people to deliver value beyond their own expectations. Celebrated motivational speaker known for accelerating growth in the face of adversity and exceptional entrepreneurial success. Prior to joining VMware, Tracy-Ann held leadership roles spanning global sales, channel, GTM, business operations, and global strategy and transformation at AWS, Rackspace, Cisco, Salesforce, and in the start-up world – where she founded her own award-winning experiential marketing company. She is an active contributor in the community including serving on several boards. She founded “We Build Character,” a non-profit focused on building future leaders through executive mentoring programs.  She is a Zimbabwean native residing in Texas with her husband.